He turned to Compass Design (Minneapolis, MN) to create the packaging for Daddy Sam’s Bar-B-Que Sawce. “It’s our first product and we knew we needed to stand out on the shelves,” says Oglesby. “We also wanted a high-quality image for a high-quality product that would sell well in upscale grocery stores and gourmet shops.” Designers created a package that captured a home-grown feeling—an authentic look that honors family tradition. The package also differentiates Daddy Sam’s from more well-known brands. Designers used black-and-white snapshots of a happy, aging man with a tight tie and round-rimmed glasses along the photo of an austere ranch house with a towering windmill. The somewhat grainy background image complements the distressed, wood-block style letters and intentionally misaligned rules. “Compass really listened to what we needed. They addressed our concerns, responded promptly, offered options, and were easy to work with,” Oglesby says.
