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'What's in dinner' replaces 'what's for dinner'

McCain Foods, an international marketer of convenient, frozen-food products, has brought its McCain It’s all good™ message to life with new package designs for its frozen pizza, pizza pockets, and potato lines in Canada.

McCain_Foods
McCain_Foods

The impetus behind the redesign is McCain Foods’ commitment to use ingredients such as specially selected potatoes, real cheese, green peppers, and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home. In addition, McCain has removed unfamiliar ingredients and explained to consumers the reasons behind the changes.

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