The product is the star of new windowed pouch packages for Golden Island Jerky Co.’s recently launched 3-oz retail size of jerky in six globally inspired flavors. Southern California-based Golden Island offers kettle-cooked beef and flame-grilled pork jerky crafted with all-natural ingredients and no preservatives in more than 20 flavors. Since 2008, the brand has been sold at Costco and at Texas-based chain Central Markets in a 14.5-oz pack size. This summer, Golden Island launched the 3-oz size in select markets within the western U.S., in a pouch that emphasizes the brand’s handcrafted nature.
“The new packaging design we chose had a single purpose in mind: to signify that this was not just any jerky inside the bag,” says Anna Kan, president and CEO of the third-generation, family-owned business. “We wanted to showcase a handcrafted look because our jerky is kettle-cooked and flame-grilled in small batches to give them unique flavor profiles and pleasing textures. We wanted to display our bold flavors and big pieces of meat that you can actually see through the clear window in each package. Our goal is to change people’s perception of jerky and expand the jerky consumer demographic. The bottom line is that Golden Island is ‘real honest jerky,’ and we’re not hiding anything.”
