We all know that kids love to eat food that comes
in packaging decorated with their favorite characters. Now all sorts of
Disney faves—from Mickey Mouse to Zac Efron—are decorating packages of
the Disney Garden line of fruits and vegetables. The line has reported a
300% growth in Canada over last year. In the US, a High School Musical
promotion increased the sale of bagged apples by nearly 50%. A cute,
interactive website for kids (http://www.imagination-farms.com)
fish tails on the back of the packaging—asking kids to "Find a clue on
the back of Disney Garden packages," and asking them to enter a "Healthy
Kid Clue" on the front page of the website. Packaging that ties in with
the internet is a growing trend, not only for merchandising, but for
capturing consumer data or explaining health, environmental or social
issues.
Source: www.windsorstar.com
Source: www.windsorstar.com
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