How packaging project can impact economy

Fascinating political and socio-economic look at government officials in Brunei in Malaysia initiating a project to brand and package local bakery delicacies for market in other countries.

Jim Chrzan

Nov 23, 2009

Sixty nine different small and medium enterprises (SMEs) have been identified as “potential (participants) in a project that will package traditional Malay cookies and biscuits for export under a high-end brand called Serijunjung.”

The web article goes on to say “there is still a lot to discuss as nothing has been finalised yet including details as to who will be appointed to do the handicraft for packaging or what type of materials for packaging will be used, “ according to head of the Agricultural department's Agrifoods Development Division.

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