This follows an earlier announcement that Ralcorp Holdings, St. Louis, MO, was increasing prices of private-label cereals it packs. General Mills had embarked on a value-pricing strategy for cereals 16 months ago when it cut prices an average of 6%. Industry analysts agree that General Mills was hit by "genuine, legitimate" cost increases, but few expect major competitors to follow suit.
Packaging causes hike in cereal prices
Citing cost increases for both packaging and grains, General Mills, Minneapolis, MN, increased the wholesale prices of its cereals in early August by 2.9%, according to a report in Advertising Age.
Aug 31, 1995
Recommended
Recommended
Recommended
Machinery Basics
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
