For this episode, our Guest Critics picked three craft beers to illustrate varying approaches to successful package design. Leffe Belgian Ales uses a classic shouldered bottle, gold labeling and old-world graphics to reflect their historic Abbey roots. Viru beer disrupts category cues with a highly sculpted and hyper-minimal neck label, while Sixpoint Craft Ales joins a a new breed of high-end brews using aluminum cans, and dives deeply into hipsterish graphics with extreme attention to detail.
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Special thanks to our Guest Critics Rob Wallace of Wallace Church, David Padula, p design Lab and returning panelist Lisa Baer, Baer Design Group, who first suggested we cover this topic.
EXTRAS: Watch bonus footage of Rob Wallace on Viru Beer ... and read his feature story, How to disrupt with beer to see how Viru informed his firm's own design.
