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In Japan, fruit juice comes in fruit-like packaging. . .

Japanese designer Naoto Fukasawa has come up with a new way to sell fruit juice—make the package look just like the real thing!

Banana, kiwi and strawberry juice are packaged in containers that imitate the color and texture of—you guessed it—banana, kiwi and strawberry. For soy milk, the package resembles "silken tofu skin." Yummy!

www.toxel.com
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Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics