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Half-liter Aquafina lightens up

PepsiCo achieves a ‘sustainable design trifecta’ with the lightweight, 10.9-g Eco-Fina bottle.

Pw 5615 Aquafina

Beginning in April, PepsiCo's Aquafina brand bottled water will be available nationwide in the new Eco-Fina Bottle, the lightest 0.5-L bottle of any nationally distributed bottled water brand in the market, according to PepsiCo. At a weight of just 10.9 g, the Eco-Fina Bottle is made with 50% less plastic than the 0.5-L Aquafina bottles produced in 2002, eliminating an estimated 75 million lb of plastic annually.

In addition to light-weighting the 0.5-L bottle, Aquafina is driving additional environmental benefits by producing the package right at Aquafina purification centers where filling occurs and by eliminating cardboard base pads from Eco-Fina Bottle 24-packs, which will contribute to saving 20 million lb of corrugate by 2010, says PepsiCo.

“The Eco-Fina Bottle represents more than simply innovative packaging design. It showcases our commitment to develop best-in-class products, packages, and manufacturing processes while acting responsibly in everything we do,” says Rick Gomez, chief marketing officer, hydration brands at Pepsi-Cola North America Beverages. “We're excited to answer the call of our consumers by offering the same great-tasting, pure water in a much lighter and more eco-friendly 100% recyclable bottle.”

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