In the UK, a Belgian lager has been pulled from shelves for "risqué
positioning." Rubbel Sexy Lager features a scratch-'n-see package that
reveals naked bathing beauties. In the US, the FDA issued a warning to
Redux Beverages for marketing an energy drink called Cocaine. While the
drink contains no drugs the label and Web site call it "Speed in a
Can," "Liquid Cocaine, " and "Cocaine—Instant Rush." The Connecticut
Attorney general said "Our goal is to literally flush cocaine down the
drain across the nation." And finally, beverage giant Anheuser-Busch
pulled Spykes malt beverage amid criticism that the caffeinated
alcoholic beverage was too attractive to under-age drinkers.
When beverages cross the line
In separate incidents, three beverage companies have had to pull their products off shelves for product or package impropriety.
May 31, 2007
Machinery Basics
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