A packaging lesson from...a tea bag?!

Rob Jolles, Jolles Associates, Inc.  I am what you might call a methodically observant person. That means that I look for lessons in almost everything I do. I look for a lesson through the people I meet, the businesses I consult with, the seminars I deliver, and even the tea bags that arrive at my dinner table

Pw 30075 Jolles Dinner1

If you’re a tea drinker, I’ll bet you are well aware of Earl Gray tea. It happens to be one of the most popular teas sold, both here and abroad. It wasn’t the name that made it unique. 

It tasted pretty good, but it wasn’t the flavor that made it unique.

Unless I missed something, the hot water looked like any other water I’d ever seen: It wasn’t the water that made it unique.

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