Discover What’s Possible in Packaging & Processing, Oct. 18-21 in Chicago
See solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at North America’s largest packaging & processing event.
REGISTER NOW & SAVE

evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

Pw 30073 Evian
Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. Reports LovelyPackage.com, “The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.” 

The evian bottle by Courrèges, which launced globally Sept. 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is 100% recyclable.

Source: Lovely Package

Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Is your packaging line built for connected packaging?
Discover How to Stay Ahead of the Competition at PACK EXPO International
See new solutions from 2,600 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.
REGISTER NOW & SAVE
Discover How to Stay Ahead of the Competition at PACK EXPO International