New Tool: PMMI ProSource
Check out our packaging and processing solutions finder, PMMI ProSource.

The power of a label: customization on a small scale

Changing labels quickly on small-batch product runs is an ideal job for the flexible lines of a contract packager, as Seattle, WA-based Made in Washington Stores (MIW) learned.

Pw 6706 Roasted In Seattle

MIW stores’ shelves display an eclectic mix of locally produced products designed to attract consumers with discerning tastes. MIW shoppers are willing to spend more on limited-time products unavailable in conventional retail stores.

MIW enlisted Caffé Appassionato (www.caffeappassionato.com), a local roaster and contract packager, to create, package, and ship small batches of different coffees that the chain markets under its exclusive Roasted in Seattle brand.

The labels are pivotal to the success of the package for two reasons. From a production perspective, as flavor batches are created and then retired, only the contents on the label need to be changed, providing production economies of scale. On the marketing side, the label graphics and other visual elements, such as an umbrella signifying the Rainy Day Roast variety, signal each coffee blend and give the brand its made-locally allure.

Videos from Universal Labeling Systems, Inc.
Special Report: Track & Trace
Discover new tools to approach the supply chain that allow you to leverage your data, see real-time visibility, and forecast future sales. You’ll also learn about KH Hive, an in-house digital demand planning tool that Kraft Heinz created to help the company realize its goals, forecasting sales expectation down to the SKU level, location level, and daily level.
Read More
Special Report: Track & Trace
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub