The power of a label: customization on a small scale

Changing labels quickly on small-batch product runs is an ideal job for the flexible lines of a contract packager, as Seattle, WA-based Made in Washington Stores (MIW) learned.

Pw 6706 Roasted In Seattle

MIW stores’ shelves display an eclectic mix of locally produced products designed to attract consumers with discerning tastes. MIW shoppers are willing to spend more on limited-time products unavailable in conventional retail stores.

MIW enlisted Caffé Appassionato (www.caffeappassionato.com), a local roaster and contract packager, to create, package, and ship small batches of different coffees that the chain markets under its exclusive Roasted in Seattle brand.

Videos from Universal Labeling Systems, Inc.
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