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Discover new packaging and processing solutions from 2,500+ exhibitors, all under one roof at PACK EXPO International, Nov. 3 – 6 in Chicago.

The other half of the battle--getting to shelf

There’s another often-overlooked step in the innovation process. Relatively few brand owners consider innovating how they get their products to shelf.

Identifying that next great idea is only half the battle. Actually scaling it and getting it to shelf is the other half. You can’t loose your innovation focus during this part of the process. A great conceptual idea can either be amplified or destroyed in the execution.

There are countless areas in the operations/commercialization chain to focus on. One that is capturing my attention is the division of responsibilities in artwork/printing. In the “old” model, design firms designed. Then they, or perhaps a separate firm, created production artwork and passed the files to a separator. Finally, the files get to the printer. This is an archaic model. There is a more innovative approach that we are starting to see in the marketplace, which reminds me...

New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
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New e-book on Multipacking and Case Packing
Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
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Check out new technology from 2,500+ packaging & processing suppliers