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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.

Pw 16132 Nectar

Introduced at the Food Manufacturers Institute trade show in Chicago in May, the package’s new look includes more updated graphics, a vibrant array of colors, and a new yellow and orange logo that was designed to communicate energy and optimism. Created by designers at Diversa, Inc. (Kent, OH), the packaging for Ardmore Farms Nectars offers the company merchandising flexibility and includes a full line of multilingual packaging as well. The new packaging creates a stronger shelf presence than the old foodservice packs did, providing more eye-appealing colors and product graphics, company says. The product retails for about $3.39. —ALR

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