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What does innovation really mean in packaging?

Brands that realize how packages are important media in marketing campaigns have a leg up on their competitors. In this presentation, HP’s Oana Manolache explains how modern consumers are now expecting all media—including packaging—to offer two-way communication. Oana reviews recent successful packaging campaigns and the role digital printing played in each.

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

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