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How addressing consumer frustrations drove a new lidding innovation

Lidding film that is twice as tear resistant also protects product better.

Watch this four-minute video to see how a new lidding material presents value to food brands and their consumers. Dorian Daniels, Marketing Manager at Bemis North America, explains how the company solved common consumer complaints while also satisfying packaging line performance expectations. The new tear- and puncture-resistant material also protects product better from packaging lines to shelves to home refrigerators.

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