Video examines the principal drivers that have fueled the proliferation of new liquid products in flexible stand-up pouches

Jon Pietsch, Marketing Manager for Liquid Flexibles at Bemis, discusses ways consumer expectations have quickly made liquid foods the fastest growing segment in stand-up pouches. Partly fueled by Millennials entering the workforce, the demand for single-use, stand-up pouches reveals how consumers are looking for quality and freshness in convenience foods—and they expect visual confirmation.