Ink-jet capability for labels
It allows label printers to produce visually striking, tactile, three-dimensional digitally printed textured labels that enhance shelf presence and make brand owners’ products stand out from the crowd. Suitable for a variety of sectors—wine, beer, cosmetics and beauty—this technique represents a cost-effective way to create labels with high visual and “feel appeal” that also help to maximize consumer engagement.
The technology adds yet another capability to digital printing that provides added value to both label printers and brand owners. It is no longer just about producing short and medium length production runs efficiently, it is also about enabling innovative value-add design capability.
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