Campbell’s Ready Meal pouch provides value added convenience in a new and unexpected packaging format.
The pouch is designed for functionality and convenience:
- Microwavable package ensures food is evenly cooked through controlled venting
- Consumers can enjoy a hot meal right out of the bowl shaped package that incorporates an easy open linear tear feature
- Easily store this shelf stable package without the need for refrigeration
- Prevent burns and facilitate use with cool zones
- Clear bottom allows consumers to see the product
The conversion to a flexible pouch format creates visual disruption on store shelves and provides a larger canvas to communicate the product attributes and brand message. Shifting from a traditional package such as a can to a more unconventional package communicates innovation, freshness, and overall enhances the consumer experience.