Curtis Packaging: NFC technology

Don Droppo, Jr., President and CEO of Curtis explains, “NFC technology is blazing the trail to enhance consumer engagement, as well as, creating new marketing opportunities for retailers and brand owners alike”. Droppo adds, “NFC technology ultimately makes life easier”. Consumers across the globe can simplify retail transactions, exchange digital content, and connect electronic devices all with a touch of a phone.

NFC is a standards-based connectivity technology that harmonizes today’s diverse contactless technologies. Thus, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection / exchange, loyalty / coupons and payments.

NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards / readers already deployed globally and that number is expected to grow exponentially over the coming years.

NFC technology can significantly enhance the value of packaging by connecting the brand owner and the consumer to the “Internet of Everything”. NFC is the overwhelmingly preferred technology over competing alternatives such as Bluetooth Beacons and QR codes. It allows for a multi dimensional brand experience while QR codes only allow a single level consumer experience. Curtis Packaging is working with the world’s leading technology providers in the NFC arena to take this technology to infinite levels.