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Clever cans capitalize on Halloween

Jones Soda follows its tradition of holiday-themed soda varieties and packaging with four Halloween-inspired flavors.

Pw 56971 Jones Soda Thanksgiving Pack

Thanksgiving is a natural promotional fit for every food brand out there, which is why it’s exciting to see brands thinking out-of-the-box when it comes to this holiday. One of the best examples of this kind of creativity is the holiday-themed packs put out by Jones Soda a few years ago. Thanksgiving flavors included Tofurky & Gravy Soda, Green Bean Casserole, and Mashed Potato & Butter. The offerings were so successful that Jones followed them up with a Christmas edition, a Chanukah package, a Valentines pack, and Halloween flavors, among others. The 2013 selection of Halloween varieties included Candy Corn, Red Licorice, Caramel Apple, and Blood Orange.

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Annual Outlook Report: Sustainability