New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Model car 'caps' Kirin canned coffee in Japan

A ‘classic’ prize in the overcap tops the can.

Pw 45701 2 Kirin Fire Gold Coffee1

Would you like a toy with your coffee? You can get it as a premium attached to a can of Kirin-Fire Gold brand coffee from Kirin Beverage Co., Tokyo, found in a Lawson's convenience store in Nagoya, Japan, for ¥120/USD $1.50. Rather than wrapped and attached as with most premiums, the finely detailed model car is housed inside a clear rigid polymer “overcap” that’s friction-fit to the top of the slim, brightly printed 190-mL can. The cap has an applied pressure-sensitive label promoting the specific model inside.

A printed disc under the car, which is secured with semi-rigid plastic within the cap, reveals a folded paper printed with addition details about the model and the six-car lineup in the series. Reportedly, this line of model car premiums is found only at Lawson’s.

Sources also indicate that this is the latest in a series of model automobile offerings from the brand since around 2008. While previous cars in the series have included a Lamborghini, we saw samples of two American classics—the 1963 Chevy Impala and the 1972 Pontiac Firebird. This begs the question: Do these premiums help drive sales?

How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment