Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this drinkable yogurt from Meiji Co., Ltd., Tokyo, offers consumers the dual option of drinking directly from the bottle after opening the flip-top lid or using the attached straw. The film-sealed, accordion-style bendable semi-rigid straw is especially sturdy—this isn’t your kids’ Capri Sun straw. The 200-mL plastic bottled drink is priced at 110¥/USD $1.50 and comes in two flavors.
Drinkable yogurt offers dual-option consumption
Users can drink from the bottle or use the attached straw.
Sep 21, 2012