AWT launches portfolio of sustainable label and packaging materials

AWT Labels & Packaging, Inc. (AWT) launched the Terrene line of sustainable label and packaging materials designed to meet the increasing call for earth-friendly packaging options by AWT customers and consumers.

AWT’s Terrene portfolio of materials provides a variety of sustainable options that are recyclable, compostable, and biodegradable, depending on the labeling or packaging goals of AWT clients. The launch comes after extensive research into sustainable material options that will perform in the marketplace and deliver on sustainability promises.

“We are very excited about this new material portfolio,” said Chip Fuhrmann, Sr. Vice President of Sales & Marketing for AWT. “We’re always listening to our customers, and we’ve been hearing their desire to have cost-effective sustainable options for labeling and packaging for some time now. We’re now able to fulfill those wishes with our Terrene line.”

Depending on sustainability goals and the final application for the package or label, AWT can offer material options which are composed of a high percentage of post-consumer recycled (PCR) content; recycle-ready; compostable; or biodegradable. Additionally, most of the Terrene portfolio materials are lighter and thinner than traditional materials offered in this industry. These traits will help AWT customers realize reductions in transportation costs as well as their own carbon footprints.

Terrene is a Latin word for earth. AWT wanted branding reflecting the company’s commitment to providing sustainable products and services to the market, as well as aligning with AWT’s core values.

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