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Redesign enhances appetite appeal of organic frozen foods brand

A new package design for Beetnik Foods aims to improve the product’s shelf presence and overall appetite appeal while leveraging the USDA Organic label in a more prominent space.

The packaging emphasizes the flavor profile of the meals with an open color palette to provide differentiation.
The packaging emphasizes the flavor profile of the meals with an open color palette to provide differentiation.

Beetnik Foods, an Austin, TX-based food brand specializing in organic, gluten-free, humanely raised, grass-fed beef and chicken entrées, has launched a new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits to health-conscious consumers on the go.

With the new design, Beetnik aims to improve the product’s shelf presence and enhance overall appetite appeal while leveraging the USDA Organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color palette to provide differentiation quickly on shelf. Beetnik says it continues its commitment tosustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.

“Our new packaging has been a work in progress for our team for quite a while,” shares Founder and CEO, David Perkins. “We wanted to share the authenticity of our products in an appetizing, sustainable, and eye-catching way, and we’re eager to see our new packaging on shelf.”

Beetnik’s product line continues to expand the organic consumer’s options. The company says it understands the importance of organic, gluten-free, and specialty diet eating, and by creating meals crafted with wholesome ingredients for the family, the brand can continue to offer ease of preparation, as well as health and transparency in an organic meal format.

The new packaging will be on shelves starting in September.

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