Beetnik Foods, an Austin, TX-based food brand specializing in organic, gluten-free, humanely raised, grass-fed beef and chicken entrées, has launched a new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits to health-conscious consumers on the go.
With the new design, Beetnik aims to improve the product’s shelf presence and enhance overall appetite appeal while leveraging the USDA Organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color palette to provide differentiation quickly on shelf. Beetnik says it continues its commitment tosustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.
