The collaboration allows Systech and Toppan to deliver innovative brand protection solutions that combat counterfeiting and prevent product diversion on a global scale. The combined offerings also help brands protect themselves from revenue erosion as a result of supply chain theft, and most importantly, protect consumers from potentially harmful products.
Takeshi Kabayama, head of Toppan’s Platform Business Center added, "We are proud to strengthen our partnership with Systech. Its unique, proven, non-additive brand safety solution harnesses existing product barcodes and packaging to create a unique signature that cannot be duplicated. Our combined expertise protects brand equity and provides consumer safety.”
Major manufacturing brands are rapidly adopting existing technologies to fight the growing issue of product counterfeiting and diversion. However, many of these packaging elements are additive and costly. Global supply chain intrusion is on the rise and it is getting more difficult to track and trace real products with outdated technologies that can be replicated.
The statistics are staggering with companies spending over $150 billion annually in additive anti-counterfeiting packaging. Everything from holograms, special seals and inks to watermarks and RFID tags are being utilized—all adding cost and production changes with marginal results. Systech’s technology is non-additive and cost effective and can be easily implemented on existing product and labelling production lines.
