Sun Chemical and Fibre Box Association to Co-Sponsor “Reimagining Brand Communication”

The informative cocktail reception will take place before Brandemonium 2017 in Cincinnati.

Just prior to Brandemonium 2017 in Cincinnati, OH, Sun Chemical and the Fibre Box Association (FBA) will co-sponsor a special event called “Reimagining Brand Communication” on Oct. 9 from 3:30-6:30 p.m. at the American Sign Museum.

During the informative cocktail reception, a panel of industry experts will offer insights into the changing role of brands, explain how designing for brands has evolved, explore key design elements to consider when designing packaging, discover new ways brands can communicate beyond the package, and provide insights and trends in retail.

Presenting speakers at the event include:

  • Alison Gough, US Senior Analyst, Stylus,
  • Bill Donabedian, Co-Founder, Brandemonium,
  • Bryan Goodpaster, Senior Creative Director, Trends & Foresight, LPK,
  • Tim Bergwall, Group President, Grief Inc., and
  • Russell Schwartz, Chief Technology Officer, Sun Chemical.

Attendees will have the opportunity to participate in an interactive question and answer session with the speaker panel.

“Sun Chemical is excited to be a part of this first-ever premier kick-off event to Brandemonium and to participate with such a knowledgeable, insightful, and exciting panel of creative branding experts,” says Penny Holland, Vice President, Marketing, North American Inks, Sun Chemical. “With our Chief Technology Officer, Russell Schwartz, as a panelist, attendees will have the unique opportunity to learn about Sun Chemical’s innovative approach to providing customers with branding and packaging solutions.”

“Changes in consumer shopping habits, the rise of e-commerce, and recent advances in digital printing technology in the corrugated industry are converging to offer new opportunities for brand messaging and engagement with consumers,” says Rachel Kenyon, Vice President of the Fibre Box Association. “This event will provide a great overview of how brands can maximize the impact of their packaging by utilizing the newest and best inks, substrates and printing technologies, to better capitalize on an evolving retail landscape.”

To learn more about “Reimagining Brand Communication” or to reserve a spot at the complimentary event on October 9 from 3:30-6:30 p.m. at the American Sign Museum in Cincinnati, Ohio, visitwww.bxpmagazine.com/communicating-the-brand.

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