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National Paper & Packaging (Cleveland, OH): Paul Gorman, dir. of new national retail div.

Jun 30, 1998
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Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.
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Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.
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Bower Collective uses an on-pack QR code to provide provenance information and directions to foster consumer engagement once scanned with a smartphone in the home. Meanwhile, for Bower, logistics and performance information is gleaned at each scan, both on the filling lines and upon collection as the empty pouches are mailed back, forming a reusable, refillable, circular system.
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