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Meaty redesign

Carl Buddig & Co. recently redesigned the packaging for its thin-sliced precooked meats in both single-serve and one-lb sizes. Buddig’s change was prompted by movement in the market by big-name meat companies that were redesigning their packaging to better compete on store shelves.

Pw 14402 Buddig

Market testing revealed that males are the target demographic for cold cut sales. To appeal to male consumers, designers created a package that resembles a beer label. A coat-of-arms represents family heritage. Certain aspects of the label design were retained to maintain the look that originally contributed to the company’s success. Also designed by Maddock Douglas, the redesigned packs appear in the United States and Canada. —ALR

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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report