Editor-in-Chief Liz Cuneo sits down with Melissa Carter, Principal Director of Service Innovation at Abbott Cancer Diagnostics, to discuss the process of designing sample collection kits for phlebotomists, pathologists, and patients screening themselves at home for the first time. Carter traces a career path that ran from grocery store ads to a highly regulated industry, and explains why good packaging user experience should be invisible to the people using it.
Follow this podcast on your favorite streaming platform - links can be found by clicking here.
Companies in this podcast
