PepsiCo has announced a new global packaging goal to increase the percentage of its all beverage servings being delivered through reusable models from 10% to 20% by 2030.
PepsiCo will pursue four approaches to achieve its new packaging goal, including expanding its SodaStream business; building out its refillable plastic (PET) and glass bottle offerings in partnership with PepsiCo bottlers; growing its fountain drinks business with reusable cups; and accelerating growth in powders and concentrates.
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Currently, PepsiCo has more than 80 markets around the world offering reusable packaging solutions, including:
- The widespread international availability of SodaStream and SodaStream Professional, which helps consumers reinvent how they consume beverages and personalize their choices in reusable containers, potentially eliminating the need for more than 200 billion plastic bottles by 2030.
- Refillable and returnable glass and plastic programs in major markets, including Mexico, Guatemala, Colombia, Chile, Germany, and the Philippines.
- The availability of brands, including Gatorade, Propel, Muscle Milk, and Evolve, as concentrated powders or tablets to allow consumers to customize the drinks to their preferences in their own containers.
“Fundamentally transforming the traditional beverage consumption model will require making reusable and refillable options accessible and convenient, at scale, for consumers—and that's what PepsiCo aims to do,” says Jim Andrew, chief sustainability officer, PepsiCo. “PepsiCo will accelerate our investment in disruptive innovation and advocate for policies that allow us to scale up reusable packaging options, platforms and programs so that we can offer consumers a wide variety of alternative ways to enjoy their favorite beverages while moving away from reliance on single-use packaging.”
