Pantone, a wholly owned subsidiary of X-Rite, Inc. and provider of professional color language standards and digital solutions, has announced Pantone 18-3838 Ultra Violet as the Pantone Color of the Year for 2018. Says Pantone, a dramatically provocative and thoughtful purple shade, Pantone18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points toward the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
