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NYC ban could turn up the heat on 'supersized' soft drink packaging

Datamonitor report indicates that the proposed legislation could lead companies to opt for smaller package configurations.

A June 12 CBS/AP story reports that New York City Mayor Michael Bloomberg’s “proposal to ban sugary drinks larger than 16 ounces from New York City eateries, street carts, and stadiums is moving forward. The proposal is scheduled to be formally submitted to the city’s board of health Tuesday morning [June 12]. The board is expected to hold a series of public hearings during a 90-day comment period.”

The proposed ban, says the article, applies to sweetened beverages containing more than 25 calories per 8 oz. “The ban would apply to bottled beverages, fountain sodas, and restaurants and venues that don’t comply can face a $200 fine.”

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