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UPM Raflatac’s President on sustainability: Doing nothing is not an option

President of UPM Raflatac Jussi Vanhanen addressed the self-adhesive label industry with facts regarding the depletion of the world’s resources and the inevitable raw material inflation. “In these circumstances it is more important than ever for the industry to focus its efforts on the efficient use of raw materials and resources. Doing nothing is not an option.”

 

Vanhanen spoke to the leaders of global labelstock associations in Tokyo on April 3, 2012. His presentation was part of an L9 initiative aiming to stimulate global awareness and collaboration for recycling and sustainability in the self-adhesive labelstock industry. L9 is the informal global platform which brings together nine leading regional trade associations for the self-adhesive label and narrow web converting industry.

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