Baby boomers will begin retiring in droves over the next few years, reducing their collective spending power. And that’s quite a lot of spending power, as the massive boomer generation has wielded perhaps the strongest buying clout of any consumer group in the nation’s history.
Where should brand marketers turn to pick up the slack? You’re behind the curve already if you’re not courting the Hispanic market. But Advertising Age says in an article that the Hipanic market will evolve into the No. 1 place for product marketers to be in the near future.
