Kraft has an idea: Use yours

This past May, the $34 billion food and beverage giant launched its Innovate With Kraft program, offering the public a venue to submit ideas for tasty new products, unique packaging ideas or innovative business processes or systems.

"We've always been open to receiving ideas from people --we just haven't had a user-friendly system to get there," says Todd Abraham, vice president of global research and technology strategy for Kraft Foods. "So this really enables people to get their ideas in front of us."

Source: Entrepreneur Magazine

This item was from the September 26, 2006 issue of Global Packaging Minute, a monthly read of "hard-hitting and off-beat packaging news from around the world" edited by Packaging World associate publisher Jim Chrzan.


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