*Create practical innovations: Identify a market need and unlock ideas by weaving together practical, applied concepts.
*Multi-disciplinary approach: Partner with a diverse team of technology experts with food industry success.
*Reduce time-to-market: Approach projects with multi-phased, parallel strategies to complete them within the shortest time frame.
*Minimize risk: Leverage the right technology and work with partners who can apply industry experience.
*Proprietary protection: Build barriers against competition with proprietary technology to ensure industry patents.