New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Hackers break Pepsi promo code

A bottle-cap loophole in a Pepsi promotion allows those with a good pair of eyes who make a trip to the corner store to lift songs from Apple Computer's iTunes online music store.

Pw 13280 Nl Pi Rl Pepsihack

As noted in a CNETNews.com report, Low-tech 'hack' takes fizz out of Pepsi-iTunes promo , a loophole makes it possible to discover a winning code for a free iTunes song download simply by peering carefully into an unopened bottle of Pepsi.

CNETNews.com confirmed that it is not only possible to pick out winning bottles in advance; careful scrutiny can reveal the full 10-digit redemption code, meaning no purchase is required to get a free iTunes single courtesy of Pepsi.

The report states that the bottle-cap loophole could disrupt Pepsi's ambitious marketing campaign, which kicked off with splashy TV spots aired during the Super Bowl.

Pepsi said that as a precaution against prying eyes and other shenanigans, the company restricted the number of codes a given customer could redeem in a day.

"We always put redemption limits in place on promotions like this," said Dave DeCecco, a Pepsi spokesman, "but we found that most consumers played by the rules."

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
How to ensure your best conveying project yet
Read our latest Playbook to discover how to ensure efficient product handling, best practices for specifying conveyor and container handling equipment, and top tips for a successful pack line startup.
Download Now
How to ensure your best conveying project yet