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A truly singular package

Coty encourages girls to express their true selves with its new teen fragrance, Individuality. The packaging, designed in-house by New York-based Coty’s creative team, complements the Individuality theme with clever, striking design.

Pw 19266 Fire

The slender glass bottle is topped with a translucent orb cap. A plastic stand stabilizes the bottle at the neck and base, and a clear polyvinyl chloride carton—offset-printed in two or three colors—houses the fragrance. Marketed under the Jovan brand name, the 0.68- and 1/4-oz oils and 1-oz cologne get down to the basic elements with scents like Earth, Water, Fire and Air.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics