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A truly singular package

Coty encourages girls to express their true selves with its new teen fragrance, Individuality. The packaging, designed in-house by New York-based Coty’s creative team, complements the Individuality theme with clever, striking design.

Pw 19266 Fire

The slender glass bottle is topped with a translucent orb cap. A plastic stand stabilizes the bottle at the neck and base, and a clear polyvinyl chloride carton—offset-printed in two or three colors—houses the fragrance. Marketed under the Jovan brand name, the 0.68- and 1/4-oz oils and 1-oz cologne get down to the basic elements with scents like Earth, Water, Fire and Air.

New Labeling Playbook
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New Labeling Playbook
Playbook: Flexible Pack
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Playbook: Flexible Pack