From another FMI study-Trends in the United States: Consumer Attitudes and the Supermarket-comes a glimpse at how important recyclable packaging is when food shoppers select a product in the supermarket. According to the Trends study, 38% of shoppers consider recyclable packaging very important and 34% see it as somewhat important. Product taste was considered most important of all, followed by nutrition, price, product safety, and storability. Sur- prisingly, the only issues ranked less important than recyclable packaging related to convenience: ease of preparation and food preparation time. For more information, call FMI at 202/429-8294.
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