Private label shows promise in personal care, beauty products

Two analysts expect retailers’ own brands to make more inroads in those aisles of the store as they pay more attention to product quality and consumer experiences.

Jim George

Jun 8, 2010

Private-label brands are poised to make gains in personal care and beauty products. That’s the recent buzz from a number of analysts who watch consumer-purchase activity on store shelves.

Among those who believe so are Tom Custer, director of client development at Interbrand, and Carrie Lennard, beauty and personal care industry analyst at Euromonitor.

Discover Leading Suppliers

Machinery Basics

Video Explainer on Thermoforms and Vacuum Packs for Proteins

Package This guide cover featuring liquid filling equipment machinery and packaging solutions from Packaging World and ProSource 2026

A Video Overview of Liquid Filling Machines

Vertical form/fill/seal packaging equipment guide cover with machinery illustration and 2026 branding

What Can You Package on a Vertical Form/Fill/Seal Machine?

Packaging This guide cover featuring packaging inspection equipment overview with bottle and magnifying glass illustration

Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

Interlocking Bottles Bring Style to Condiments

Designed to be displayed, Foli’s sculptural glass bottles turn everyday condiments into a coordinated collection.

Four people in a video conference call, each in separate panels with home office backgrounds

End of the Line Video Series: EPR Fees and Their Implications, a Biodegradable Face Mask, and More

Muller Light low-fat yogurt container with chocolate and vanilla flavors, featuring promotional 'save now' messaging

Müller UK & Ireland, Telefónica, and Ultradent Products Reduce Packaging

CPG Innovator: PepsiCo’s Hayden Bivens

ATEX and HazLoc: The High Stakes of Non-Compliance in Hazardous Areas

Your liquid filling supplier shortlist starts here

30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.

Need help with your packaging project?

We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.

See your advisor options now.

Products

Two clear plastic flip-top dispensing caps with ribbed bases and hinged lids

Private label shows promise in personal care, beauty products

Discover Leading Suppliers

Video Explainer on Thermoforms and Vacuum Packs for Proteins

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

Interlocking Bottles Bring Style to Condiments

End of the Line Video Series: EPR Fees and Their Implications, a Biodegradable Face Mask, and More

Müller UK & Ireland, Telefónica, and Ultradent Products Reduce Packaging

CPG Innovator: PepsiCo’s Hayden Bivens

ATEX and HazLoc: The High Stakes of Non-Compliance in Hazardous Areas

Flip-Top Closure for Dish Soap and Personal Care

MEK-Free Inks

Induction Sealing Gap System

Packaging World Resource Guide 2027

October 2026

PEI Showcase 2026

September 2026

Pack It, Stack It, Ship It

Both a Brand Owner & Adhesive Supplier, Henkel Designs for Recyclability

Cobot Palletizers: Complete Supplier Directory

Flexible Liquid Filling Machines: Supplier Directory