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Pure Fishing hooked on convenience, other benefits of new packaging

Fishing products marketer will debut Berkley product line this fall in blister packaging that is easier to open and that avoids the sharp edges of clamshells.

Berkley_in_Natralock
Berkley_in_Natralock

Opening traditional clamshell packages is frustrating for consumers in a number of product categories, including fishing equipment. Pure Fishing, a subsidiary of Jarden Corp., Columbia, SC, will take a leadership role in value-added packaging in the category by presenting 35 products in its Berkley Classic Tools line in new packs that will ease consumer hassle and also provide environmental benefits. The packaging will debut this fall.

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