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All hail the female shopper. . .

If you want your brand to succeed, focus on the "gentler" consumer. Studies indicate that the female brain "responds significantly more strongly to certain styles of packaging designs, advertising messages and store layouts." To make the most of this research, packagers should try to be authentic and informative, and try to make packaging "exploratory." Keeping in mind that female shoppers tend to integrate "many goals with every shopping experience and purchase," will make designing packaging very tricky, but ultimately rewarding, since "women influence the purchase of 80 percent of all consumer goods in the US."

www.progressivegrocer.com

2024 PACK EXPO Innovations Reports
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2024 PACK EXPO Innovations Reports
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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