If you want your brand to succeed, focus on the "gentler" consumer.
Studies indicate that the female brain "responds significantly more
strongly to certain styles of packaging designs, advertising messages
and store layouts." To make the most of this research, packagers should
try to be authentic and informative, and try to make packaging
"exploratory." Keeping in mind that female shoppers tend to integrate
"many goals with every shopping experience and purchase," will make
designing packaging very tricky, but ultimately rewarding, since "women
influence the purchase of 80 percent of all consumer goods in the US."
www.progressivegrocer.com
www.progressivegrocer.com
