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All hail the female shopper. . .

If you want your brand to succeed, focus on the "gentler" consumer. Studies indicate that the female brain "responds significantly more strongly to certain styles of packaging designs, advertising messages and store layouts." To make the most of this research, packagers should try to be authentic and informative, and try to make packaging "exploratory." Keeping in mind that female shoppers tend to integrate "many goals with every shopping experience and purchase," will make designing packaging very tricky, but ultimately rewarding, since "women influence the purchase of 80 percent of all consumer goods in the US."

www.progressivegrocer.com

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce