As a powder, the hair color was packaged in a small box that got lost on the shelves. With the redesign of the product, the makers hired Creative Licence to come up with a new look for the packaging. A larger, unique box shape that angles back, vibrant graphics, as well as a South African model whose hair and "look" show the product to its best advantage, reflects Sta-Soft-Fro's positioning as a premium hair color product.
Source: Bizcommunity.com
