Study offers detailed insight into buying preferences and demographic differences. UPS, which flies to many points in China, commissioned the survey to help its customers do business in the world's fastest-growing market. "In terms of packaging, the survey found that younger, high-income consumers prefer American or Western-style packaging, especially for beauty products. And 37% of consumers say that they prefer blue packaging for American products--nearly double the next color choice (white at 19%)."
UPS study says Chinese want "made in USA"
According to second annual UPS survey of 1,200 middle-class consumers in six Chinese cities, Chinese urban consumers demand high-quality U.S. products.
May 31, 2007
Machinery Basics
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this month to experience a breakthrough in packaging and processing.
REGISTER NOW