Study offers detailed insight into buying preferences and demographic differences. UPS, which flies to many points in China, commissioned the survey to help its customers do business in the world's fastest-growing market. "In terms of packaging, the survey found that younger, high-income consumers prefer American or Western-style packaging, especially for beauty products. And 37% of consumers say that they prefer blue packaging for American products--nearly double the next color choice (white at 19%)."
UPS study says Chinese want "made in USA"
According to second annual UPS survey of 1,200 middle-class consumers in six Chinese cities, Chinese urban consumers demand high-quality U.S. products.
May 31, 2007
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