Sweden's Supreme Court upheld an appeal court's decision barring Budejovicky Budvar NP from using "Budweiser Budvar" on its labels, packaging and advertising. The court battle started in 1999 when U.S.-based Anheuser-Busch registered "Budweiser" name in Sweden. The brewers have battled in about 50 countries since takeover talks failed in the 1990s.
Budweiser wins right to name in Sweden
Anheuser-Busch has won the exclusive right to use the "Budweiser" name in Sweden, defeating a Czech competitor's attempt to label its beer bottles with the name.
May 31st, 2007