Sweden's Supreme Court upheld an appeal court's decision barring
Budejovicky Budvar NP from using "Budweiser Budvar" on its labels,
packaging and advertising. The court battle started in 1999 when
U.S.-based Anheuser-Busch registered "Budweiser" name in Sweden. The
brewers have battled in about 50 countries since takeover talks failed
in the 1990s.
Budweiser wins right to name in Sweden
Anheuser-Busch has won the exclusive right to use the "Budweiser" name in Sweden, defeating a Czech competitor's attempt to label its beer bottles with the name.
May 31, 2007
Recommended
Recommended
Recommended
Machinery Basics
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
