The return on those investments may include the following benefits:
Fewer damage returns
Fewer expired returns
Increased sales due to market appearance
Reduced counterfeit and diversion losses
Those were the findings presented by consultants Joseph F. Noferi, Esq., and Ralph L. Dillon, Compliance Surety Associates. These findings were part of a presentation entitled Justifying Your Investment in Anticounterfeiting, delivered at Pack Expo International, held in Chicago in November.
Click here for a link to this and other sessions from Pack Expo.
-Jim Butschli, Features Editor