But the results show strong acceptance in packaging, both at consumer product companies and their converters.
So reports TrendWatch Graphic Arts in its “Digital Asset Management: Are We There yet?” The report was assembled from several TWGA surveys, as well as proprietary interviews and analysis. The complete report is available for $1긳.
“Something has to drive companies to purchase DMAM,” says Vince Naselli, director at TWGA. “For packaging companies, it’s the need to manage a global presence. For cutting-edge printers, it’s the need to develop value-added services and workflows.”
Overall, only 3% of graphic arts firms plan to purchase DMAM systems in the next year, and just 5% of prepress companies. However, among consumer product companies, 13% planned the purchase, and 20% of converters surveyed said the same. When company graphics personnel were queried, some 31% reported plans to invest in DMAM systems.
