Brand identity, design leverage

P& G's Torengos brand identity was created by Cincinnati-based international design consultancy Libby Perszyk Kathman. A first in the salted snack category, the new packaging shape with a handy resalable lid fits the chips to help keep them whole and unbroken.

Dec 31st, 2001

"The new package design leverages the Torengos unique triangular form by combining strength of shape and the energy of the graphics," says LPK account supervision Claudia Kohlman.

According to LPK: Torengos brand name is presented against a sunburst whose "energy ring" conveys the positive aspects of the brand as natural, uplifting, invigorating, and fresh. The vibrant color palette and background pattering suggest the tortilla heritage as authentic yet also contemporary, inviting, and unique. Product photography delivers tempting appetite appeal with light, crispy floating chips, perfectly shaped for dipping.

See story that goes with this sidebar P&G’s new angle on tortilla chips

Libby Perszyk Kathman

Reduced Material E-comm Play for N.A.E., Henkel's Organic Beauty Brand

Henkel’s organic-certified beauty brand N.A.E. (Naturale Antica Erboristeria) is piloting an Amazon-backed e-commerce project that features reduced packaging material and optimized supply chain methods.

RIO DE JANEIRO, BRAZIL - JULY 03: Health Surveillance Inspectors with the support of the Municipal Guard inspect bars and restaurants amidst the coronavirus (COVID-19) pandemic on July 3, 2020 in Rio de Janeiro, Brazil. The agents stepped up their operations after reports of agglomeration and non-compliance with security rules during the easing and reopening of commerce in the city of Rio de Janeiro.(Photo by Andre Coelho/Getty Images)

Latin American CPG COVID-19 Response

Responses to the survey conducted by Mundo PMMI reaching 432 entrepreneurs and professionals from various CPGs in Latin America reveal uncertain and contrasting views of the COVID-19 pandemic.

We currently have five bills before Congress related in one way or another to packaging and its end-of-life management.

Five U.S. Packaging Bills Under Consideration

While each one of the five proposed bills taps into elements valuable to advancing a circular economy for packaging, none provides a complete strategy across the entire recycling system.

New refrigerated offerings from nutpods.

Refrigerated Oat Creamer from nutpods

Coffee creamer company nutpods, based in Bellevue, WA, has recently introduced a new refrigerated product line: zero sugar oat creamer.

Direct digital print on glass includes tactile elements.

Bacardi Personalizes Bottles with Direct Digital Print

BACARDÍ rum, the number one rum in Europe, has launched a limited-editionglass bottle that uses direct digital printing to bring an Augmented Reality experience to consumers.

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Tampons in an Ice Cream Pint Make a Whimsical Statement

Feminine care company Rael launches a unique recyclable carton in stores and online.

Bio Tone Tomato Tone Group

Lawn & Garden Brand Practices what it Preaches with Bio-based Pouch

Espoma Organic showcases its continued commitment to the environment with more sustainable flexible packaging alternatives.

Conventionally antithetical to one another, sustainability and profit are starting to become a necessary pairing in the business world.

Drive Profit Through Sustainability

Learn what attributes consumers value in sustainable packaging and their willingness to pay for those attributes to develop a strategy that results in profits.

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Recycling Takes Another Hit During Pandemic, Part II

The Coronavirus pandemic is creating a growing waste crisis even as we see images of the earth’s environment clearing from less pollution. A few months into the crisis, and the numbers are staggering.

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Virtual FAT Guidelines from OpX

The OpX Leadership Network releases best practices and leadership guidelines for executing virtual factory acceptance tests (vFATs), to address the changing operational landscape brought on by COVID-19.

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OMAC To Develop Remote Interface Guidelines

OMAC, The Organization for Machine Automation and Control, has formed a Workgroup to be comprised of end users and service providers to create a comprehensive best-practices handbook for remote monitoring services.

Albacher Can Lid Label

Beer Cans' Premium Foil Lidding Adds Billboard Space While Appealing to Post-COVID Consumer

Romanian lager Albacher doesn't mention the pandemic specifically, but the timing of its new foil lidding, which adds billboard space and ensures a clean beer can surface, is fortuitous considering an increasingly safety-conscious consumer base.

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Q&A: MIT Operations Researcher Talks COVID-19 Vaccination Hurdles

An expert discusses some of the environmental, research, and packaging concerns in supplying populations with a COVID-19 vaccine.

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Hershey's Unwraps their COVID-19 strategy with employees and suppliers

Hershey’s Josh Becker sat down with PMMI’s Sean Riley to talk about a customer’s perspective on how Hershey is handling visits from suppliers, training and service issues.

The custom bottle presents a dark, spooky feel through its sharp lines and well-defined shoulders that playfully resemble the Devil’s horns.

The Devil is in the Details of a New Brandy Bottle

Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.

Customized bottles from Heineken just for the Grand Prix.

Heineken Customizes for Grand Prix

Dutch brewing company Heineken, which has a global partnership with Formula 1 racing, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands.

Packaging No Spectator to This Social Moment

Already destabilized by the pandemic, many of our national and global institutions are now doubly destabilized by legitimate concerns about social justice and equality.

Day one of go live with the upgraded ERP system at Avery’s manufacturing site in Northampton, UK.

ERP Upgrade Enables Direct-to-Consumer Model for Avery

QAD’s latest cloud-based enterprise resource planning system has helped Avery better integrate its operations to provide the flexibility needed to depart from its traditional big box pallet model.

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Despite COVID-19 global packaging market expected to grow.

Euromonitor International analysts anticipated growth in 2020 for most key goods categories that use packaging, despite the impact of COVID-19, at Webinar organized by EXPO PACK México and Mundo PMMI.

The MyKirei by Kao line debuted in April, with the first phase offering three products: Nourishing Shampoo, Conditioner, and Hand Wash.

AIR Bottle for Personal Care Line Reduces Plastic by 50%

New personal care line, MyKirei by Kao, reflects the company’s Kirei, or ‘beautiful,’ Lifestyle Plan, with sustainable packaging that uses two pouches to create a ‘revolutionary’ rigid bottle.

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Hershey's Expectations for Suppliers during COVID-19

Hershey's Josh Becker explains how the chocolate giant has adapted and what it expects from visitors to its facilities.

Nakuna Helsinki's fragrance packaging delivers a memorable opening experience with thoughtful and detailed packaging components, with each piece of packaging contributing to the journey to the product itself.

Perfume Carton the Result of Sustainable Thinking

New Finnish luxury fragrance brand selects a lightweight, durable paperboard for its new line of products that mirrors its brand concept and values.

Today, Reps. Haley Stevens (MI-11), the Chairwoman of the House Science Subcommittee on Research and Technology, and Anthony Gonzalez (OH-16) introduced bipartisan legislation to reduce plastic waste and improve the global competitiveness of the U.S. plastics recycling industry.

Proposed U.S. Legislation Puts Focus on Plastic Waste Reduction, Recycling

Key components include improving the global competitiveness of the U.S. plastics recycling industry, U.S. leadership in waste reduction and recycling research and in standards development, and an investment of $85M in 2021.

Aunt Jemima to be Retired by PepsiCo, Mars and Conagra Follow Suit

The company is retiring the brand imagery and its logo, acknowledging a racial stereotype associated with its origin. The brand will be re-named.

Bickford's Group

New Line Features Two Blow/fill Systems

To maximize the ability to change over from one neck diameter to another and to fill either aseptic, CSD, or still products, Bickford’s doubled down on blow/fill technology.

The new illustration includes a portal of escapism on the front label, with a shining light beam representing a beacon of hope and positivity in dark times.

Limited-Edition Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19

A reinterpreted label for Jägermeister celebrates nightlife, while also highlighting the company’s commitment to help those artists, creatives, bartenders, and club owners affected by the lockdown.

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CPC Releases a New Set of High Pressure Certified Guidelines

The newest guideline is Wet Salads, also known as deli salads. This addition is one in a continuing series of CPC initiatives to raise the awareness and use of HPP and be the voice within the industry.

One of the four turnkey KHS lines at Reginald Lee is an Innopack Kisters shrink packer. (Source: KHS Group)

New PET Line for Coca-Cola Bottler Produces 26,000+ bottles/hr

Argentinian Coca-Cola bottler Reginald Lee works with same supplier for four bottling lines, the most recent of which handles hot-fill and carbonated drinks with efficiency and a high degree of automation.

Nespresso has launched what it says is the first coffee capsule on the market made using 80% recycled aluminum.

Nespresso Coffee Capsule Made from 80% Recycled Content

Made of a thinner aluminum foil, each new, recycled-content Nespresso capsule is produced using 9.2% less aluminum material, making it 8% lighter as well.

UnPACKed with PMMI Update on PACK EXPO International & Healthcare Packaging EXPO,

OEM COVID-19 #14 - Update on PACK EXPO International and Healthcare Packaging EXPO

PMMI's Laura Thompson shares the latest and greatest on planning for November's event, including variables like virtual and hybrid options.

Diageo makes strides in sustainable packaging.

100% Recycled PET for Diageo’s Whiskey

Diageo North America has announced that its iconic bottles for Seagram’s 7 Crown blended American whiskey will be made from 100% recycled plastic (rPET), a move that is a first for the brand and for Diageo.

PMMI President & CEO Featured on CBS Chicago

PMMI Takes to CBS Airways Seeking Govt. Clarity on PACK EXPO

Trade show industry coming together for status report on future McCormick Place conventions in the wake of COVID-19