"The new package design leverages the Torengos unique triangular form by combining strength of shape and the energy of the graphics," says LPK account supervision Claudia Kohlman.
According to LPK: Torengos brand name is presented against a sunburst whose "energy ring" conveys the positive aspects of the brand as natural, uplifting, invigorating, and fresh. The vibrant color palette and background pattering suggest the tortilla heritage as authentic yet also contemporary, inviting, and unique. Product photography delivers tempting appetite appeal with light, crispy floating chips, perfectly shaped for dipping.
See story that goes with this sidebar P&G’s new angle on tortilla chips