Brand identity, design leverage

P& G's Torengos brand identity was created by Cincinnati-based international design consultancy Libby Perszyk Kathman. A first in the salted snack category, the new packaging shape with a handy resalable lid fits the chips to help keep them whole and unbroken.

Dec 31st, 2001

"The new package design leverages the Torengos unique triangular form by combining strength of shape and the energy of the graphics," says LPK account supervision Claudia Kohlman.

According to LPK: Torengos brand name is presented against a sunburst whose "energy ring" conveys the positive aspects of the brand as natural, uplifting, invigorating, and fresh. The vibrant color palette and background pattering suggest the tortilla heritage as authentic yet also contemporary, inviting, and unique. Product photography delivers tempting appetite appeal with light, crispy floating chips, perfectly shaped for dipping.

See story that goes with this sidebar P&G’s new angle on tortilla chips

Libby Perszyk Kathman

Top To Top: Packaging industry takes on automation, workforce and sustainability

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Pat Reynolds, VP, Editor Emeritus

Veteran B2B journalist Patrick Reynolds retires from Packaging World

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A holographically printed, tamper evident label with external QR code and die-cut tear strip spans the gap between shipper sidewalls and top.

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Zero Co Forever Containers

Refill Revolution

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The 250-mL aluminum bottle is a stock package from Trivium that is direct printed in up to six colors and is topped with a silver screw cap. Photo Credit: Sue Rice @suericecreative

Pelee’s Aluminum Wine Bottles Blossom

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SYNTEGON RPP: HIGH-TECH ROBOTIC SOLUTION WITH EXPERT INDUSTRY KNOW-HOW

SYNTEGON RPP: HIGH-TECH ROBOTIC SOLUTION WITH EXPERT INDUSTRY KNOW-HOW

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Screen Shot 2021 09 16 At 1 41 32 Pm

Exhibitors Primed and Ready for Return of PACK EXPO Las Vegas & Healthcare Packaging EXPO

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The biopolymer tube is being used for Spotlight’s line of five toothpaste varieties, each formulated for a specific concern.

Spotlight on Sugarcane-Based Toothpaste Tube

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The circular system for UPM RafCycle’s LabelLoop portfolio of labels is shown here.

Circular Label System Assists Baker with Zero-Waste Goals

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Jones Soda has brought its packaging to life with a series of limited-edition augmented reality bottle labels that showcase 15 extreme athletes and edgy artists in action.

Jones Soda Bottles Come to Life with AR Labels

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85% of participants are looking to expand their current portfolio of automation solutions in secondary packaging

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SYNTEGON RPP: HIGH-TECH ROBOTIC SOLUTION WITH EXPERT INDUSTRY KNOW-HOW

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Pelv 2021 Hrz 4c

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Aluminum Cans For Coffee Beans

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Labels on Amerex Corp.’s line of hand, portable, and wheeled fire extinguishers provide critical instructions on the type of fire the unit is designed to handle and how to operate the device.

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Bart Watson, Chief Economist for the Brewers Association

Live at Craft Brew Conference: Small, Independent Brewers Face Transition

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State Of Industry 2

Global Economy Passes Pre-COVID GDP as Business Investments Pick Up; Risks Remain

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More in Home

PACK EXPO Partner Program

Partners Provide Unmatched Expertise at PACK EXPO Las Vegas

Associations line up to participate at and support PACK EXPO Las Vegas and Healthcare Packaging EXPO.

After a semester of helping students craft packages for design competitions, I ask them to create a budget for their package.

Budgeting Bliss: Package Design Students Prepare Estimates

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Secondary packaging trends are being driven by retail demands, e-commerce growth, and direct-to-consumer (DTC)

Three Models of Secondary Packaging Operations

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The reusable bottles for the refill-on-the-go and return-on-the-go systems are made from stainless steel or aluminum for durability.

Unilever Expands Refill Trials in the U.K.

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XTS greatly reduces jams and downtime as it moves perfectly stacked pizzas into cases. Shown here is a freshly erected case on the right and two stacks of pizzas about to be pushed into the case on the left.

Flexibility, High Throughput on Pizza Case Packer

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Noice natural gel toothpaste comes in an amber glass bottle with reusable pump dispenser. Refills use a screw-top closure.

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There are seven areas currently trending in the U.S. packaging machinery market.

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CPG manufacturers need to work with retailers, distributors, and supply chain partners to share sales information through the supply chain, from the farmer to the checkout line.

CPGs to Spend $23.8 Billion on Digital Transformation by 2030

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Either carbonated or still water can be filled on the glass line.

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Digital Commerce 360

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Margaret Knight’s flat-bottomed bag machine patent model. Courtesy of the Smithsonian, National Museum of American History.

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