Brand identity, design leverage

P& G's Torengos brand identity was created by Cincinnati-based international design consultancy Libby Perszyk Kathman. A first in the salted snack category, the new packaging shape with a handy resalable lid fits the chips to help keep them whole and unbroken.

Dec 31st, 2001

"The new package design leverages the Torengos unique triangular form by combining strength of shape and the energy of the graphics," says LPK account supervision Claudia Kohlman.

According to LPK: Torengos brand name is presented against a sunburst whose "energy ring" conveys the positive aspects of the brand as natural, uplifting, invigorating, and fresh. The vibrant color palette and background pattering suggest the tortilla heritage as authentic yet also contemporary, inviting, and unique. Product photography delivers tempting appetite appeal with light, crispy floating chips, perfectly shaped for dipping.

See story that goes with this sidebar P&G’s new angle on tortilla chips

Libby Perszyk Kathman

Contract Packaging Potential in the Cannabis Industry

Contract Packaging Potential in the Cannabis Industry

While contract packaging in the cannabis industry has been slow to develop, there is room for packaging specialists who can guide and manage the vast and ever-changing landscape of cannabis packaging.

Emirates Printing Press LLC

Chris Coggan, CEO and lead designer of Therapy Tonics.

Catch 22s and Opportunity in Cannabis Packaging

An established brand owner says, ‘…if you're a small brand trying to get started, especially with bootstrap money like ours,’ minimum order quantities represent a hurdle.

Food Segment Snapshot: Bakery & Snacks

Food Segment Snapshot: Bakery & Snacks

One trend in this market is snacks as a replacement for meals, as healthy options and convenience packaging make it easier for on-the-go lifestyles.

Per TTB regulations, 250-mL cans are packed in four-pack cartons, which are then loaded into trays on the Ocme tray/case packer.

Co-Packer Dramatically Expands Wine Canning Capacity

In just two years, Free Flow Wines increases its wine-canning capabilities from one semi-automated line to three, adds a fully automated 300-can/min line, and triples its production space.

Industry award to honor packaging and processing professionals

Industry award to honor packaging and processing professionals

Beginning March 3, PMMI will accept nominations for the Packaging & Processing Hall of Fame. Since 1971, this prestigious award has recognized some of the most distinguished contributors to industry. Learn more »

Via the Syntegon horizontal flow wrapper, individually-wrapped wafers are multipacked in units of four, five, six, or eight.

Caramel Wafers are Wrapped and Case Packed at 650/Min

New packaging line for caramel wafer biscuits from Scotland’s Tunnock’s die-fold wraps, multipacks, and case packs caramel wafer biscuits with high flexibility and fast changeover.

Andersen Patty New2013

PMMI Welcomes Diverse Executive Committee

Patty Andersen poised to be first female chairperson in PMMI history

On Feb. 11, U.S. Senator Tom Udall (D-N.M.) and U.S Representative Alan Lowenthal (D-Calif.), backed by more than 30 Democrat legislators, unveiled the Break Free From Plastic Pollution Act of 2020.

Plastics Legislation Proposed

Federal legislators propose the Break Free From Plastic Pollution Act of 2020, which puts the economic burden of recycling in the hands of CPGs and packaging suppliers and halts all new investments in plastics production plants.

Pioneering New Cannabis Packaging Standards

Pioneering New Cannabis Packaging Standards

A myriad of challenges face cannabis packagers, from state-to-state regulatory requirements to adapting machinery and processes specifically to the cannabis market.

Examples of packages to be printed by Keystone on the new S10 press.

Nanographic Press to Connecticut Converter

Keystone Paper & Box Company, celebrating its 75th year as one of New England’s most innovative, award-winning folding carton producers, is the latest to purchase a Landa S10 Nanographic Printing Press.

Industry award to honor packaging and processing professionals

Industry award to honor packaging and processing professionals

Beginning March 3, PMMI will accept nominations for the Packaging & Processing Hall of Fame. Since 1971, this prestigious award has recognized some of the most distinguished contributors to industry. Learn more »

The new carton for Woodland Dairy's First Choice ESL milk is made from 80% renewable material and has a cap engineered partly from bio-based plastics.

Dairy is First in South Africa to Use Bio-Based Closure

A new package for Woodland Dairy’s extended shelf-life milk is made from 80% renewable materials and uses a closure partly made from bio-based material, making it 100% recyclable.

Food Industry and E-Commerce: 5 Year Outlook

Food Industry and E-Commerce: 5 Year Outlook

By 2024, 70% of consumers will likely utilize online grocery shopping, up from 25% now. (FMI and Nielsen, 2018) See what food manufacturers are doing to prepare for this growth.

Midwest Engineered Systems Inc.

Previewing PACK EXPO East 2020

With one-third of the nation’s CPGs, and many pharma manufacturers, located within 200 miles of Philadelphia, PACK EXPO East 2020 promises the full PACK EXPO vibe in an easy-to-get-to location.

Machine used to extract CBD from Cannabis plants

OEMs Needed for $32 Billion Budding Cannabis Industry

Automated operations are the wave of the future in a growing industry that is expected to reach $32 billion globally by 2024, with a CAGR of 28%. Off the record, OEMs report cannabis companies get sticker shock!

Storms, fires, floods, even volcanic eruptions, are playing havoc with supply chain partners.

Weather Stresses Logistics

Responding to consumer demands to “get it to my doorstep in a day,” the nation’s supply chain leaders now have to adjust to crazy climate events around the globe. Reusable transport packaging could hold one key to a more sustainable future.

Butterfly Effect cannabis flower is packaged in an aluminum can with a child-resistant reclosable cap.

Integrated Labeling Strategy Helps Cannabis Company Grow

Medical marijuana startup Grow Ohio employs a combination of label software, printing systems, and label materials to meet compliance regulations and branding for six different packaging formats.

Unique digitally printed labels from Dutch hot sauce maker Dokter Worst.

Unique Digitally Printed Labels for Hot Sauce

Dutch hot sauce maker Dokter Worst is using unique label designs for marketing a special food festival edition of its “Nondedju Hete Saus” brand.

More in Home

The overall design for Marie’s Market Reserve features hand-drawn illustrations, and clean and modern typography, along with bright colors to support a fresh, gourmet feel.

Ingredient Illustrations for Salad Dressing Evoke Fresh-Market Experience

Marie’s Salad Dressing uses a small-batch, freshly-crafted identity for its new sub-brand, Marie’s Market Reserve, a product made with ‘carefully selected gourmet ingredients.’

Spotted at Natural Products Expo: StaySteady cereal is a low glycemic, high fiber, high protein cereal made to be helpful for diabetic and weight management. StaySteady cereal is manufactured by Organic Milling, Inc., a 60-year-old cereal and snack company located in sunny San Dimas, California proving not all companies launching disruptive healthy options are new.

CPGs Help Emerging Brands

Recognizing the importance of disruptive innovation, large CPGs and business intelligence firms like Mintel are identifying and nurturing food and beverage companies

Save Me From's six formulations each combat a different source of hair damage for a “Tip To Root Hair Reboot.”

From Dark to Light: Hope in a Jar

Packaging for a line of Ayurvedic-ingredient hair-repair products strikes a serious yet hopeful tone, mirroring the brand’s larger social mission to support suicide prevention.

Recycle Me Again Portfolio Shot

Regional Coke Labels Sacrifice Branding for Recycling Education

With Coca-Cola set to roll out its new range of plastic bottles made entirely from rPET in Sweden, the beverage giant is unveiling new labels that sacrifice its iconic red and white-cursive branding for a powerful recycling message.

Each carton included stats on the most recent game and the Packers’ record that week within the division. It also used AR technology to allow consumers to collect stickers and take selfies with their favorite M&M’S characters, as well as unlock exclusive content.

A Touchdown for Mars Wrigley’s Connected M&M’S NFL Pack

At the AIPIA World Congress, Mars Wrigley and WestRock detail a pilot that used digital printing and Augmented Reality for a collectible, connected M&M’S pack in Green Bay, WI.

Sofresco Wellness Shots, processed and packaged, are prepared to undergo high pressure processing at UniversalPure's Malvern, PA facility.

Unconventional Strategic Partnership Helps Global Juice Brand Expand

Marketed with great success in Europe and Asia as Sonatural, this Portuguese juice maker co-locates with high pressure processor in Pennsylvania forming a unique partnership.

Great Lakes Label

NAPCOR Executive Director David Collier

Live from TPC: NAPCOR Rolls Out ‘Positively PET’ Campaign

Source: Here to Stay or Up in Smoke? A look at the U.S. cannabis market, by PMMI Business Intelligence. Download the whitepaper for free at pwgo.to/3349.

For the Umpteenth Time, Cannabis Market Hard to Define

The cannabis market remains fragmented and divisive.

Katherine Lugar, President & CEO of the American Beverage Association

Live from TPC: Every Bottle Back Seeks to Close the Loop on PET

Katherine Lugar, President & CEO of the American Beverage Assn., shares how beverage industry initiative involves educational campaign regarding PET bottles' 100% recyclability, on-pack messaging, and investment in recycling infrastructure.

Hellmann's 100% Recyled Plastic

Hellmann’s Canada to Use 100% Recycled Plastic

Packaging changes for mayonnaise bottles and jars expected to save 1 million kilograms of plastic this year

U.S. Needs to Up its Recycling Game

U.S. Needs to Up its Recycling Game

Germany leads the world with a recycling rate of 68%, but the U.S. doesn’t even make the top ten according to “2019 Trends and Advances in Food Packaging and Processing,” a new report by PMMI Business Intelligence.